Reflection questions for Recurring Giving analysis

How many successful RG gifts did we receive in the past month?

Is the total number of active RGs increasing or decreasing over time?

How many donors did we reactivate, convert or upgrade in the past quarter?

How does our number of RG acquisitions and conversions compare to similar sized organisations?

Is our active donor pool increasing or decreasing over time?

Did our new acquisition strategy/campaign have an additional impact on conversions, upgrades or reactivations?

If our active pool is shrinking, is it due to a lack of inflow (not enough new donors), or a large outflow (too many lapsed donors)?

If our active pool is growing, is it due to a high inflow (new donors) or a low outflow (few lapsed donors)?

What is the average LTV to expect from newly acquired RG donors?

Are digitally acquired RG donors more likely to upgrade than donors acquired via phone campaigns?

Are acquisition metrics such as LTV and upgrade rate higher or lower this year compared to last year?

How do our acquisition metrics compare to a benchmark of competitor organisations or the sector at large?