30 days at most. However, for the best results we recommend using fresh data for every campaign.
Dataro scores and ranks are created at a specific point in time and they’re most accurate and effective that point in time, which is why our system updates people’s scores frequently. For charities using Blackbaud Raiser's Edge NXT, and Salesforce CRMs (in particular NPSP), we update these scores as often as every night basis. Some other CRMs do not have APIs that allow us to push and pull data easily – scores on those CRMs are updated at least monthly.