Because we want to use our skills to help make a difference.
In recent years, big banks, consumer brands and major corporations have been able to start predicting customer behaviour thanks to big data and machine learning. However, the cost of accessing these expertise and technologies has been prohibitive, which means NFPs have not been able to take advantage of this massive step forward.
We believe that there is an opportunity to help not-for-profit organisations use their data more effectively and democratise data science for the not-for-profit sector. Our simple software solution gives charities the machine learning edge without the hefty price tag. Our hope is that this will allow charities to better target their fundraising efforts and ultimately increase their impact and raise more money for causes that matter.