Do you use the same models for all organisations?

No. The models we train are unique not only to your data, but to the moment in time. Consider, for example, how people may have a different reason for giving a gift in a tax appeal (e.g. to claim a tax deduction) compared to other times during the year. Our models are constantly being re-trained to provide the most accurate predictions for any given point in time.

Our machine learning pipeline uses a suite of algorithms to train multiple models for each set of predictions. The models themselves are created when those algorithms are exposed to your data and figure out the specific patterns and the relative importance of each factor. So while every charity’s data is analysed by the same Dataro software, the models themselves (i.e. the combination of different factors) will be unique to your charity because your charity’s data is unique.