In our experience, charities looking to improve retention can take some simple steps to get started.
- Identify the donors at greatest risk of leaving with our churn propensity modelling;
- Proactively engage with the most ‘at risk’ donors, such as via a ‘thank you’ call or email. In our experience, this can improve retention by as much as 15% from a single campaign using a phone call;
- Measure the results against industry averages and control groups to constantly improve on the intervention method selected (e.g email, telemarketing, etc).
- Repeat the above process on a rolling basis to ensure you always engage with your at risk donors.
By identifying donors most at risk of churn and reaching out to remind them why they supported the cause in the first place, charities give themselves the best chance to retain more supporters.