What predictive models/propensities are available with Dataro Predict?
Dataro offers the following modules targeted towards growing specific fundraising programs.
Each module includes one or more models/propensities which are tailored towards a specific fundraising goal and are designed to be used together to drive ROI for the program.
Below are the individual models and model definitions for what each model is looking to predict. Please note that the donor must have made at least 1 donation to your organisation to be eligible for a prediction.
Appeals Module
DM Appeal: Donates more than $10 to One-Off mail in the next 3 months with a category in ('Appeal', 'Newsletter', 'Acquisition', 'Emergency').
DM Appeal >500: Donates more than ($/£)500 to One-Off mail in the next 3 months with a category in ('Appeal', 'Newsletter', 'Acquisition', 'Emergency').
DM 24M Lapsed: Makes a One-Off donation in the next 3 months, having not made any donations in the last 24 months and having had a successful donation >24 months prior.
Recurring Giving (RG) Module
RG Upgrade: Has donated >0 to Recurring Giving in the last 90 days without any recent failures and donates a maximum value in the next 90 days at least ($/£)5 higher than the last 90 days.
RG React: Has a past RG donation, hasn’t donated to RG in 6 months and donates to RG in the next 6 months. Last commitment must be more frequent than 6 monthly.
RG Churn: Has donated to RG in the last 3 months and doesn’t donate to RG in the next 6. Active commitment must be more frequent than 6 monthly.
Convert to RG Module
Convert to RG: Donates to RG in the next 6 months without having any RG history and having at least 1 prior One-Off gift.
Mid-Level Module
Mid-Level: Donates more than min and less than max in the next 12 months by One-Off donations. Values can be: [min:{500,1000},max:{5000,10000}]. Can include or exclude RG.
Stewardship Module
Major Giving: Donates more than min in the next 12 months by One-Off donations. Values can be: [5000,10000]
Gift in Will: Confirms a bequest (legacy gift) in the next 12 months.
Other Models
TM Appeal: Donates $10 or more to a One-Off Phone campaign in the next 3 months
DM Raffle: Donates more than $10 to One-Off Mail Raffle in the next 3 months.
Appeal EDM: Donates more than $10 to One-Off Email in the next 3 months.
Channel Recommendation: The channel which the contact has the highest total amount to out of (Mail, Email, Phone, SMS). If all of them are equal or no donations have been made, the channel with the highest number of responses. This model is complimentary with the purchase of any Dataro Predict module.
Ask Amount Recommendation: Suggested single Giving (SG) Ask Value, having regard to SG and RG giving history, prioritising appeal then non-appeal, mean and maximum of past donations, median value of successful first donations, min val £5 or $10. This model is complimentary with the purchase of any Dataro Predict module.
You can find case studies on how other organisations have used Dataro Predict here.