--- title: "Appeals Playbook (Part 3): Building a Simple Direct Mail Appeal Audience in Dataro" description: "Objective: Select the best donors to include in your direct mail appeal for the optimal net return." --- [Skip to content](https://support.dataro.io/knowledge/building-a-simple-direct-mail-appeal-audience-in-dataro#main-content) English Show submenu for translations [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new?hsLang=en) ![Dataro Logo Small.png\]](https://support.dataro.io/hs-fs/hubfs/Dataro%20Logo%20Small.png?height=40&name=Dataro%20Logo%20Small.png) Open main navigation Close main navigation - English Show submenu for translations - [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new) - Login to Dataro Login to Dataro Search the Knowledge Base - There are no suggestions because the search field is empty. 1. [Dataro Help Centre](https://support.dataro.io/knowledge?hsLang=en) 2. [Playbooks](https://support.dataro.io/knowledge/playbooks?hsLang=en) 3. [Appeals HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#appeals-hq) # Appeals Playbook (Part 3): Building a Simple Direct Mail Appeal Audience in Dataro ## Objective: Select the best donors to include in your direct mail appeal for the optimal net return. ### **Step 1: Determine your campaign size** Finding your ideal campaign size is easy with Dataro's Campaign Size Suggestions, which automatically calculate and segment the best audience for a high ROI appeal. - Go to Donors & Audiences -> Campaign Size Suggestions - Select the ‘DM Appeal’ Campaign Size Suggestion. This is the *maximum Dataro DM Appeal Rank* that Dataro recommends you include for the best net return. Read more about how Campaign Size Suggestions are calculated [here](https://support.dataro.io/knowledge/how-are-campaign-size-recommendations-calculated?hsLang=en). ![](https://support.dataro.io/hs-fs/hubfs/campaign%20size%20suggestions-gif.gif?width=688&height=346&name=campaign%20size%20suggestions-gif.gif) ### **Step 2: Create your DM Appeal Audience ** **Option 1: Using Dataro’s recommended campaign size** - From Campaign Size Suggestions, click the recommended Campaign Size. This takes you to a pre-filtered Direct Mail Appeals Audience using the recommended size. - Click ‘Columns’ to add or remove columns from your Audience - Click ‘Edit Filters’ to refine your list by apply additional filters - Click ‘Save filters’ to save any refinements you make **Option 2: Creating your own audience using Dataro’s ranks and scores.** To learn more about using Dataro’s ranks and scores, [check out this article](https://support.dataro.io/knowledge/modules-propensities?hsLang=en).  - Go to Donors & Audiences -> Audience Builder - Click ‘Columns’ to add or remove columns from your Audience - Add ‘Mail Appeal Rank’, ‘Mail Appeal Score’, and ‘Ask Amount’ - Click ‘Filter’ to customize your list - Click ‘Add a filter’ to display the list of filters - Select ‘Mail Appeal’ under the ‘Ranking’ sub-heading in ‘Donor attributes’ - Change the ‘Operator’ to ‘Lower than or equal to’ - Set the value to your desired list size. This should be the *maximum Mail Appeal Ranking* you want to include (e.g. the recommended campaign size suggestion).  - Your filter should now say ‘*Donor with Mail Appeal Ranking lower than or equal to X (e.g. 7300)’*. - Click ‘add filter’ to refine your list by applying additional filters or click “add an ‘or’” to add a new filter group - Check the ‘List Overview’ column to see how many contacts match your filters - Click ‘Save filters’ to return to the audience ![](https://support.dataro.io/hs-fs/hubfs/mail%20audience-gif.gif?width=688&height=346&name=mail%20audience-gif.gif) **Ready to add advanced customizations to your list and launch your campaign? Check out the next article in this playbook: *[Advanced Direct Mail Audience Building in Dataro](https://support.dataro.io/knowledge/advanced-direct-mail-audience-building-in-dataro?hsLang=en).***   - [Dataro 3.0](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#main-content) - [Getting Started](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#getting-started) - [Audiences](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#audiences) - [Insights](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#insights) - [ProspectAI](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#prospectai) - [Playbooks](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#playbooks) - [Audience Builder](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#audience-builder) - [Introduction to Dataro](https://support.dataro.io/knowledge/introduction-to-dataro?hsLang=en#main-content) - [Overview](https://support.dataro.io/knowledge/introduction-to-dataro?hsLang=en#overview) - [Onboarding](https://support.dataro.io/knowledge/introduction-to-dataro?hsLang=en#onboarding) - [Audience Building](https://support.dataro.io/knowledge/audience-building?hsLang=en#main-content) - [Individual Donor View](https://support.dataro.io/knowledge/audience-building?hsLang=en#individual-donor-view) - [Building Audiences](https://support.dataro.io/knowledge/audience-building?hsLang=en#building-audiences) - [Using Audiences](https://support.dataro.io/knowledge/audience-building?hsLang=en#using-audiences) - [Reporting](https://support.dataro.io/knowledge/reporting?hsLang=en#main-content) - [Campaign Insights](https://support.dataro.io/knowledge/reporting?hsLang=en#campaign-insights) - [Fundraising Insights](https://support.dataro.io/knowledge/reporting?hsLang=en#fundraising-insights) - [Reports & Dashboards](https://support.dataro.io/knowledge/reporting?hsLang=en#reports-dashboards) - [Reporting FAQ](https://support.dataro.io/knowledge/reporting?hsLang=en#reporting-faq) - [Predictions](https://support.dataro.io/knowledge/predictions?hsLang=en#main-content) - [What models are available?](https://support.dataro.io/knowledge/predictions?hsLang=en#what-models-are-available) - [Model Features & FAQ](https://support.dataro.io/knowledge/predictions?hsLang=en#model-features-faq) - [Model Performance](https://support.dataro.io/knowledge/predictions?hsLang=en#model-performance) - [ProspectAI](https://support.dataro.io/knowledge/prospectai?hsLang=en) - [Playbooks](https://support.dataro.io/knowledge/playbooks?hsLang=en#main-content) - [Appeals HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#appeals-hq) - [Recurring Giving HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#recurring-giving-hq) - [Mid-Level Giving HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#mid-level-giving-hq) - [Major Giving HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#major-giving-hq) - [Legacy Giving HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#legacy-giving-hq) - [Digital Marketing HQ](https://support.dataro.io/knowledge/playbooks?hsLang=en#digital-marketing-hq) - [Connections & Data](https://support.dataro.io/knowledge/connections-data?hsLang=en#main-content) - [Data Hub](https://support.dataro.io/knowledge/connections-data?hsLang=en#data-hub) - [Data FAQ](https://support.dataro.io/knowledge/connections-data?hsLang=en#data-faq) - [Salesforce](https://support.dataro.io/knowledge/connections-data?hsLang=en#salesforce) - [Blackbaud Raiser's Edge NXT](https://support.dataro.io/knowledge/connections-data?hsLang=en#blackbaud-raisers-edge-nxt) - [Blackbaud CRM](https://support.dataro.io/knowledge/connections-data?hsLang=en#blackbaud-crm) - [Blackbaud RE7](https://support.dataro.io/knowledge/connections-data?hsLang=en#blackbaud-re7) - [Microsoft Dynamics](https://support.dataro.io/knowledge/connections-data?hsLang=en#microsoft-dynamics) - [Donorfy](https://support.dataro.io/knowledge/connections-data?hsLang=en#donorfy) - [ThankQ CRM](https://support.dataro.io/knowledge/connections-data?hsLang=en#thankq-crm) - [Dataro Agent](https://support.dataro.io/knowledge/connections-data?hsLang=en#dataro-agent) - [Other integrations](https://support.dataro.io/knowledge/connections-data?hsLang=en#other-integrations) - [Salesforce ECA](https://support.dataro.io/knowledge/connections-data?hsLang=en#salesforce-eca) - [Content Creation](https://support.dataro.io/knowledge/content-creation?hsLang=en#main-content) - [AI Assist](https://support.dataro.io/knowledge/content-creation?hsLang=en#ai-assist) - [Accounts and Settings](https://support.dataro.io/knowledge/accounts-and-settings?hsLang=en) - [Security & Privacy](https://support.dataro.io/knowledge/security-privacy?hsLang=en) [![Chill listening crop-3](https://support.dataro.io/hs-fs/hubfs/Dataro_logo_black-1-1024x256.png?width=96&height=24&name=Dataro_logo_black-1-1024x256.png "Chill listening crop-3")](https://dataro.io) Copyright © 2026, Dataro