With Campaign Insights, you can select any number of campaigns and see aggregate performance reporting including total recipients, total dollars raised, response rate, average gift size, and more.
Campaign Insights provides a detailed analysis of your campaigns by combining audience data in addition to category and channel data to give you insights into how Dataro's predictions performed for your campaign.
Campaign Insights are currently available for the DM Appeal model and Raffles model.
How to Use Campaign Insights
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Select Your Audience and Campaign
- Start by selecting the audience. Audiences can be selected by specific campaign, by a Saved List or by the Dataro Smart Audiences feature.
- Once you've selected your Audience, then select Categories and Channels that you'd like your report to be based on.
- Start by selecting the audience. Audiences can be selected by specific campaign, by a Saved List or by the Dataro Smart Audiences feature.
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Set Your Date Range
- Choose the date range for your report. If you are running a campaign report, then make sure that your start date is when you ran your Dataro Predictions for your campaign and your end date includes the latest donations.
- Choose the date range for your report. If you are running a campaign report, then make sure that your start date is when you ran your Dataro Predictions for your campaign and your end date includes the latest donations.
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Apply Model
- Select either DM Appeal or Raffle to see how your Dataro predictions performed for your campaign.
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Save Report
- Once your report is saved, you'll always be able to find it again in your Campaign Results.
Troubleshooting
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Missing Campaigns: If a campaign doesn’t show up, check that it’s properly tagged in your campaign tagging. Sometimes, data issues can prevent channels or campaigns from appearing.
Campaign Insights empowers you to take control of your campaigns, offering flexibility in your reporting!