See your donor’s history and Dataro predictions in a glance.
Individual Donor View provides a comprehensive overview of each donor, including their giving history, interactions with your organization, and Dataro propensity scores, ranks, and recommendations.
Individual Donor View can be accessed by clicking on any contact’s name once you have built an audience in Audience Builder, or by searching for a specific contact in the search bar on the Individual Donor View page.
What you'll find in Individual Donor View
Donor Profile
In the Donor Profile section, you'll find essential information about each donor. This includes their name, age, gender, country, postal code, and whether or not their contact details are available. This section provides a quick snapshot of the donor's basic information and background.
Dataro Ranks & Scores
The Predict Scores section offers quick insights into the latest propensity scores and ranks assigned to your donor by Dataro’s models. To learn more about why Dataro predicts a certain behavior for your donor, simply click on "Show Prediction Reasons" to unfurl the reasons.
The prediction reasons provide insight into the top 5 reasons behind the donor's rank/score. Dataro’s models usually consist of 20-100 predictive features, offering a deeper understanding and transparency into your donor predictions.
For more detailed information on model performance, refer to our Model Performance article.
Metrics
The Metrics section highlights key donor information to help you understand the donor’s overall engagement and contribution history. This includes:
- Basic information, such as the number of days since the donor was acquired and the total number of gifts they have made
- Simple data analysis, such as the donor’s most commonly used payment method and favorite giving channel
- Additional AI-modeled information, such as the donor’s Interest Areas (if applicable)
Scores and Ranks
The Scores and Ranks section offers a list view of all propensity scores assigned to the contact.
Donor Journey
The Journey section provides a timeline of the donor's interactions with your organization.
You can see a chronological list of actions, such as sent letters, received gifts, and participation in campaigns, and filter the list by campaign categories, channels, and types of activity. This timeline helps you track the donor’s engagement over time, allowing you to identify patterns and tailor your communication strategies accordingly.