Using Dataro's benchmarks to assess your fundraising performance
What data is used in Dataro's benchmarks?
Dataro's benchmarks use aggregated fundraising data from our clients around the world (except for clients that opt-out).
What benchmarks are available?
We publish the following benchmarks:
- All organisations - all Dataro clients (unless they have opted out)
- Country - all Dataro clients assigned to your country
- Fundraising revenue - organisations with similar gross fundraising revenue
- Number of active donors - organisations with a similar number of active donors
- Organisation cause - all Dataro clients are categorised into one of the following areas:
- Healthcare
- Higher Education
- Social & Public welfare
- Faith & Religion
- Arts & Culture
- Human Rights
- Animal Welfare
- Environment
- Hospices
How often are benchmarks updated
Benchmarks are updated daily. When you analyse your performance in a report and apply a benchmark, it is using the latest data from our clients to compare.
Can I identify specific organisations from benchmarks or select specific organisations to benchmark against?
No. There is no way to identify a specific organisation's data from benchmarks and we do not allow our clients to select specific organisations to compare against.