How can I make my direct mail appeal an omnichannel campaign?

1. Create Meta Ads or Google Ads campaigns targeting the same donor list (note, you will need the email address for these donors)
   1. Connect your Meta Ads and / or Google Ads account to Dataro [LINK]
   2. Open your Audience Summary
   3. Click ‘Take action’ -> ‘Send to Google Ads’ or ‘Send to Facebook Ads’
   4. With those platforms, you can create audiences to reach those donors online:
      1. Use Custom Audiences in Facebook: https://www.facebook.com/business/help/744354708981227?id=2469097953376494
      2. Use Customer Match in Google: https://support.google.com/google-ads/answer/6379332?sjid=5287548804455556095-NC

Note: always make sure you adhere to privacy rules in your country.

1. Create an email campaign to target those offline donors for whom you also have an email address.
2. Ensure the messaging you’re sending matches across channels. Omnichannel marketing increases visibility, trust, and conversion rates.