While telemarketing is best practice for an RG Churn campaign as it offers a personal touch, it’s a great idea to leverage additional communication channels, as well. You can simultaneously launch:
- An email campaign
- Optionally send an email prior to calling each donor (letting them know you will be calling in a few days)
- Always send an email after calling each donor, especially if you were unable to connect. Make your ask via email again.
- For donors without a phone on file, drop them into a full email journey instead. Plan an engagement journey based around thanks and impact.
- An SMS campaign
- Some monthly donors with high churn probability won’t be reachable by phone call, but you can try SMS. This can have a lower cost and high open rates.