How can I make my RG churn campaign multichannel?

While telemarketing is best practice for an RG Churn campaign as it offers a personal touch, it’s a great idea to leverage additional communication channels, as well. You can simultaneously launch:

• An email campaign

  • Optionally send an email prior to calling each donor (letting them know you will be calling in a few days)

  • Always send an email after calling each donor, especially if you were unable to connect. Reiterate your thanks and message via email.

  • For donors without a phone on file, drop them into a full email journey instead. Plan an engagement journey based around thanks and impact.

•  An SMS campaign

  • Some monthly donors with high churn probability won’t be reachable by phone call, but you can try SMS. This can have a lower cost and high open rates.