Direct Mail Appeals Playbook
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      1. Dataro Help Centre
      2. Appeals HQ
      3. Direct Mail Appeals Playbook

      Introduction to Direct Mail Appeals with Dataro

      Direct mail appeals are one of the most popular use cases for Dataro’s donor predictions.

      Dataro can be used to:

      • Create targeted mailing lists from scratch
      • Improve financial returns by adding the most likely donors
      • Reduce mailing costs / volume of mail by removing the least likely donors
      • Add mid-level, higher value and lapsed donor segments
      • Ensure every donor gets the right ask amount
      • Refine exiting segments to remove highly unlikely donors or add more likely donors
      • Use AI to create or adjust copy for maximum impact

      Which Dataro models should I use for Direct Mail campaigns?

      1. Mail Appeal Rank - for the bulk of your direct mail selections
      2. Mail Appeal ($500) Rank - to add higher value segments
      3. Mid-Level Donor Rank - to create specific mid-level segments
      4. Mail 24M Lapsed - to add reactivation segments
      5. Ask Amount - to set the base amount in your ask ladder / gift matrix

      Learn more about all of the models available in Dataro here.


      Ready to get started? Check out the next article in this playbook: Planning For Your Upcoming Direct Mail Appeal