Appeals Playbook (Part 1): Introduction to Direct Mail Appeals with Dataro

Last updated: October 8, 2026

Dataro can be used to:

  • Create targeted mailing lists from scratch

  • Improve financial returns by adding the most likely donors

  • Reduce mailing costs / volume of mail by removing the least likely donors

  • Add mid-level, higher value and lapsed donor segments

  • Ensure every donor gets the right ask amount

  • Refine exiting segments to remove highly unlikely donors or add more likely donors

  • Use AI to create or adjust copy for maximum impact

Which Dataro models should I use for Direct Mail campaigns?

  1. Mail Appeal Rank - for the bulk of your direct mail selections

  2. Mail Appeal ($500) Rank - to add higher value segments

  3. Mid-Level Donor Rank - to create specific mid-level segments

  4. Mail 24M Lapsed - to add reactivation segments

  5. Ask Amount - to set the base amount in your ask ladder / gift matrix

Learn more about all of the models available in Dataro here.


Ready to get started? Check out the next article in this playbook: Planning For Your Upcoming Direct Mail Appeal