What models are available in Dataro and what do they predict?

Dataro’s models help you understand your supporters better by analyzing their past behavior and predicting preferences and future responses.

Below is an overview of each model available in the Dataro Platform, the contacts eligible for scoring, and the exact actions that it predicts.

Model name	Eligible contacts	Action predicted	Prediction output	Available in CRM?
DM Appeal	All contacts with at least 1 previous contribution	Donate more than $10 to One-Off mail in the next 3 months with a category in ('Appeal', 'Newsletter', 'Acquisition', 'Emergency')	Scores of 0%-100% and donor ranks	Yes
DM Appeal >500	All contacts with at least 1 previous contribution	Donate more than ($/£) 500 to One-Off mail in the next 3 months with a category in ('Appeal', 'Newsletter', 'Acquisition', 'Emergency').	Scores of 0%-100% and donor ranks	Yes
DM 24M Lapsed	Contacts who have made at least one previous contribution, but have not made any donations in the last 24 months	Make a One-Off donation in the next 3 months	Scores of 0%-100% and donor ranks	Yes
Expected ROI	All contacts with at least 1 previous contribution	Likely net revenue generated by inclusion in a direct mail appeal.	Positive or negative monetary value	No

Model name	Eligible contacts	Action predicted	Prediction output	Available in CRM?
Convert to RG	Contacts with at least 1 previous contribution, but no history of recurring giving	Donates a recurring gift in the next 6 months	Scores of 0%-100% and donor ranks	Yes
RG Upgrade	Contacts that have made 1 or more recurring contributions in the last 90 days, without any recent recurring gift failures	Donates a maximum value in the next 90 days at least ($/£)5 higher than the last 90 days.	Scores of 0%-100% and donor ranks	Yes
RG Churn	Contacts that have made 1 or more recurring contributions in the last 90 days, with an active commitment more frequent than every six months	Does not make a recurring contribution in the next 6 months.	Scores of 0%-100% and donor ranks	Yes
RG Reactivation	Contacts that have made at least 1 recurring contribution with a commitment more frequent than every six months, but have not made a recurring contribution in the past 6 months	Donates a recurring gift in the next 6 months.	Scores of 0%-100% and donor ranks	Yes

Model Name	Eligible Contacts	Action predicted	Prediction output	Available in CRM?
Mid-level	All contacts with at least 1 previous contribution	Donates more than midlevel threshold and less than major giving threshold in the next 12 months by One-Off donations. Threshold values can be: Min:($/£) 500,1000, Max:($/£) 5,000,10,000. Can include or exclude RG.	Scores of 0%-100% and donor ranks	Yes
Major Giving	All contacts with at least 1 previous contribution	Donates more than major giving threshold in the next 12 months by One-Off donations. Threshold values can be: ($/£) 5,000,10,000	Scores of 0%-100% and donor ranks	Yes
Gift in Will	All contacts with at least 1 previous contribution	Confirms a bequest / legacy gift in the next 12 months.	Scores of 0%-100% and donor ranks	Yes

Model Name	Eligible Contacts	Action predicted	Prediction output	Available in CRM?*
First Gift	Contacts who have received email communication but have no previous contributions	Makes a donation of any amount in the next 3 months	Tier rankings of cold, cool, warm and hot. Supporters classified as "hot" are likely to yield a positive ROI on a conversion campaign, while warm and cool donors may benefit from more nurture efforts. Those classified as "cold" are unresponsive and may indicate data hygiene concerns such as bounced emails.	No
Future Giving	All contacts with at least 1 previous contribution	Total giving value over the next 5 years	Tiers of <$500k, $500-$1k, $1k-$5k, $5k-10k, $10k-$25k, $25k-$100k, and >$100k.	No
TM Appeal*	All contacts with at least 1 previous contribution	Donates $10 or more to a One-Off Phone campaign in the next 3 months	Scores of 0%-100% and donor ranks	No
DM Raffle*	All contacts with at least 1 previous contribution	Donates more than $10 to One-Off Mail Raffle in the next 3 months.	Scores of 0%-100% and donor ranks	Yes
Appeal EDM*	All contacts with at least 1 previous contribution	Donates more than $10 to One-Off Email in the next 3 months.	Scores of 0%-100% and donor ranks	No

*not included in Platform by default

Model Name	Eligible Contacts	Action predicted	Prediction output	Available in CRM?*
Channel Recommendation	All contacts	The channel a contact has given the highest total amount through. If all of them are equal or no donations have been made, the channel with the highest number of responses.	Recommended channel (Mail, Email, Phone, SMS)	Yes
Favorite Channel*	All contacts	The channel a contact has donated through most often. *This field is based on a simple calculation, rather than an AI model	Mail, Email, Phone, SMS	Yes
Ask Amount Recommendation	All contacts with at least 1 previous contribution	Suggested single giving (SG) Ask Value. Considers both single and recurring giving history, prioritizing appeal then non-appeal donations, mean and maximum of past donations, and median value of successful first donations.	Recommended ask amount, minimum value £5 or $10.	Yes
Interest Areas*	Contacts who have received email communication	The content topic which the contact has most interacted with through opening and clicking on emails.	Interest areas (user defined)	No
Age Inference	All contacts	Likely age	Likely age, rounded to the nearest 5th year.	No
Gender Inference	All contacts	Likely gender	Male, Female, Unknown	No

*only available for certain CRMs, may include additional cost and/or require email platform connection.