- Check how many successful RG gifts did you receive in the past month?
- Is the total number of active RGs increasing or decreasing over time?
- How many donors did you reactivate, convert or upgrade in the past quarter?
- How does your number of RG acquisitions and conversions compare to similar sized organisations?
- Is my active donor pool increasing or decreasing over time?
- Did my new acquisition strategy/campaign have an additional impact on conversions, upgrades or reactivations?
- If my active pool is shrinking, is it due to a lack of inflow (not enough new donors), or large outflow (too many lapsed donors)?
- If my active pool is growing, is it due to a high inflow (new donors) or a low outflow (few lapsed donors)?
- What is the average LTV to expect from newly acquired RG donors?
- Are digitally acquired RG donors more likely to upgrade than donors acquired via phone campaigns?
- Are acquisition metrics such as LTV and upgrade rate higher or lower this year compared to last year?
- How do your acquisition metrics compare to a benchmark of competitor organisations or the sector at large?
Fundraising Intelligence