Most common questions to answer in the Recurring Giving reports

• Check how many successful RG gifts did you receive in the past month?
• Is the total number of active RGs increasing or decreasing over time?
• How many donors did you reactivate, convert or upgrade in the past quarter?
• How does your number of RG acquisitions and conversions compare to similar sized organisations?
• Is my active donor pool increasing or decreasing over time?
• Did my new acquisition strategy/campaign have an additional impact on conversions, upgrades or reactivations?
• If my active pool is shrinking, is it due to a lack of inflow (not enough new donors), or large outflow (too many lapsed donors)?
• If my active pool is growing, is it due to a high inflow (new donors) or a low outflow (few lapsed donors)?
• What is the average LTV to expect from newly acquired RG donors?
• Are digitally acquired RG donors more likely to upgrade than donors acquired via phone campaigns?
• Are acquisition metrics such as LTV and upgrade rate higher or lower this year compared to last year?
• How do your acquisition metrics compare to a benchmark of competitor organisations or the sector at large?