Update the costs for your Direct Mail and Telemarketing campaigns to ensure accurate ROI calculations.
Numerous Dataro reports and models calculate or reference campaign net revenue and ROI. These calculations require an accurate understanding of your organization’s campaign costs.
Understanding Dataro campaign calculations
You’ll find three fields in Dataro related to campaign cost calculations:
Campaign Cost = Cost Per Piece (Mail package / Connected phone call) × Campaign Size
Net Revenue = Total $ Raised − Campaign Costs
ROI = Total $ Raised ÷ Campaign Costs
Setting or changing your global cost per piece
During your account setup process, your Customer Success Manager will work with you to set up your global cost settings for direct mail and telephone activities.
These settings can be updated at any time from the Costs section of the Settings page.
We recommend that you use reasonable estimates of your average cost per piece and cost per call. For instance, for direct mail campaigns this would be the average cost per piece (printing + postage). We do not recommend including creative costs or other costs in this calculation. For telemarketing campaigns, this is the average cost per connected call.
Changing your campaign cost for specific campaigns
Sometimes your campaign costs will be slightly higher or lower than estimated, depending on variations in print and call costs during the year.
You also have the option to update the costs for specific packages when analyzing a specific campaign. In Campaign Insights, scroll to the bottom of the report to the Additional Information section to view Campaigns included in this analysis and adjust costs on the per appeal or per package level.
