Terms & definitions for Fundraising Intelligence
Single Giving reports
Metric
Avg gift size:
Average size of all appeal gifts
Gross revenue:
Total revenue from all appeal gifts
Major gifts:
Number of gifts greater than $5,000
Mid-size gifts:
Number of gifts greater than $500
Number of acquired donors:
Number of donors who gave their first ever gift
Number of donors:
Number of donors who gave an appeal gift
Number of gifts:
Number of successful appeal gifts
Number of lapsed donors:
Donors who gave to an appeal in the previous year (13-24 months) but not in the past year (last 12 months)
Benchmark
All organisations:
All organisations that qualify as part of the Dataro data pool
Fundraising revenue:
Organisations that raise a similar amount of fundraising revenue to you in the past year
Number of active donors:
Organisation that have a similar number of donors who gave a gift in the past year
Organisation cause:
Organisations that have the same cause as you. You can update your cause in Settings
Recurring Giving reports
Metric
Avg gift size:
Average size of all recurring gifts
Gross revenue:
Total revenue from all recurring gifts
Number of acquisitions:
Number of donors who gave their first ever gift
Number of churners:
Number of donors who gave no more successful recurring gift from this date range
Number of conversions:
Number of donors who gave their first recurring gift after previously giving to another program (e.g. appeals or events)
Number of donors:
Number of donors who gave a recurring gift
Number of gifts:
Number of successful recurring gifts
Number of reactivations:
Donors who gave a recurring gift after being lapsed for at least 6 months
Number of upgrades:
Number of donors who increased the size of their recurring gift
Benchmark
All organisations:
All organisations that qualify as part of the Dataro data pool
Fundraising revenue:
Organisations that raise a similar amount of fundraising revenue to you in the past year
Number of active donors:
Organisation that have a similar number of donors who gave a gift in the past year
Organisation cause:
Organisations that have the same cause as you. You can update your cause in Settings
Appeal Giving reports
Metric
Avg gift size:
Average size of all appeal gifts
Gross revenue:
Total revenue from all appeal gifts
Major gifts:
Number of gifts greater than $5,000
Mid-size gifts:
Number of gifts greater than $500
Number of acquired donors:
Number of donors who gave their first ever gift
Number of donors:
Number of donors who gave an appeal gift
Number of converted donors:
Donors who gave their first appeal gift having given previously to a different program (e.g. recurring giver)
Number of gifts:
Number of successful appeal gifts
Number of lapsed donors:
Donors who gave to an appeal in the previous year (13-24 months) but not in the past year (last 12 months)
Benchmark
All organisations:
All organisations that qualify as part of the Dataro data pool
Fundraising revenue:
Organisations that raise a similar amount of fundraising revenue to you in the past year
Number of active donors:
Organisation that have a similar number of donors who gave a gift in the past year
Organisation cause:
Organisations that have the same cause as you. You can update your cause in Settings
Management reports
Metric
Gross revenue:
Total revenue from all gifts
Number of donors:
Number of donors who gave a gift to the specified program
Number of gifts:
Number of successful gifts
Program
Appeal:
Any gift tagged as Appeal, Newsletter or Acquisition
Community, P2P & Events:
Any gift tagged as Community, Peer-to-Peer or Event
Corporate, Trusts & Foundations:
Any gift tagged as Corporate or Trusts & Foundations
One-off:
Any gift tagged as any other type of one-off gift (including Receipts, In Memory, One-off, Survey, Other etc)
Recurring Giving:
Any gift tagged as Recurring Gift with a specific pledge or commitment attached
Membership:
Any gift tagged as Membership
Merchandise:
Any gift tagged as Merchandise
Raffles & Lottery:
Any gift tagged as Raffles or Lottery
Stewardship & Bequests:
Any gift tagged as Stewardship or Bequest
Workplace Giving:
Any gift tagged as Workplace Giving