--- title: Terms & Definitions description: Terms & definitions for Fundraising Intelligence --- [Skip to content](https://support.dataro.io/knowledge/terms-and-definitions#main-content) English Show submenu for translations [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new?hsLang=en) ![Dataro Logo Small.png\]](https://support.dataro.io/hs-fs/hubfs/Dataro%20Logo%20Small.png?height=40&name=Dataro%20Logo%20Small.png) Open main navigation Close main navigation - English Show submenu for translations - [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new) - Login to Dataro Login to Dataro Search the Knowledge Base - There are no suggestions because the search field is empty. 1. [Dataro Help Centre](https://support.dataro.io/knowledge?hsLang=en) 2. [Reporting](https://support.dataro.io/knowledge/reporting?hsLang=en) 3. [Reporting FAQ](https://support.dataro.io/knowledge/reporting?hsLang=en#reporting-faq) # Terms & Definitions ## Terms & definitions for Fundraising Intelligence ### Single Giving reports ### Metric **Avg gift size:** Average size of all appeal gifts **Gross revenue:** Total revenue from all appeal gifts **Major gifts:** Number of gifts greater than $5,000 **Mid-size gifts:** Number of gifts greater than $500 **Number of acquired donors:** Number of donors who gave their first ever gift **Number of donors:** Number of donors who gave an appeal gift **Number of gifts:** Number of successful appeal gifts **Number of lapsed donors:** Donors who gave to an appeal in the previous year (13-24 months) but not in the past year (last 12 months) ### Benchmark **All organisations:** All organisations that qualify as part of the Dataro data pool **Fundraising revenue:** Organisations that raise a similar amount of fundraising revenue to you in the past year **Number of active donors:** Organisation that have a similar number of donors who gave a gift in the past year **Organisation cause:** Organisations that have the same cause as you. You can update your cause in Settings ### Recurring Giving reports ### Metric **Avg gift size:** Average size of all recurring gifts **Gross revenue:** Total revenue from all recurring gifts **Number of acquisitions:** Number of donors who gave their first ever gift **Number of churners:** Number of donors who gave no more successful recurring gift from this date range **Number of conversions:** Number of donors who gave their first recurring gift after previously giving to another program (e.g. appeals or events) **Number of donors:** Number of donors who gave a recurring gift **Number of gifts:** Number of successful recurring gifts **Number of reactivations:** Donors who gave a recurring gift after being lapsed for at least 6 months **Number of upgrades:** Number of donors who increased the size of their recurring gift ### Benchmark **All organisations:** All organisations that qualify as part of the Dataro data pool **Fundraising revenue:** Organisations that raise a similar amount of fundraising revenue to you in the past year **Number of active donors:** Organisation that have a similar number of donors who gave a gift in the past year **Organisation cause:** Organisations that have the same cause as you. You can update your cause in Settings   ### Appeal Giving reports ### Metric **Avg gift size:** Average size of all appeal gifts **Gross revenue:** Total revenue from all appeal gifts **Major gifts:** Number of gifts greater than $5,000 **Mid-size gifts:** Number of gifts greater than $500 **Number of acquired donors:** Number of donors who gave their first ever gift **Number of donors:** Number of donors who gave an appeal gift **Number of converted donors:** Donors who gave their first appeal gift having given previously to a different program (e.g. recurring giver) **Number of gifts:** Number of successful appeal gifts **Number of lapsed donors:** Donors who gave to an appeal in the previous year (13-24 months) but not in the past year (last 12 months) ### Benchmark **All organisations:** All organisations that qualify as part of the Dataro data pool **Fundraising revenue:** Organisations that raise a similar amount of fundraising revenue to you in the past year **Number of active donors:** Organisation that have a similar number of donors who gave a gift in the past year **Organisation cause:** Organisations that have the same cause as you. You can update your cause in Settings ### Management reports ### Metric **Gross revenue:** Total revenue from all gifts **Number of donors:** Number of donors who gave a gift to the specified program **Number of gifts:** Number of successful gifts ### Program **Appeal:** Any gift tagged as Appeal, Newsletter or Acquisition **Community, P2P & Events:** Any gift tagged as Community, Peer-to-Peer or Event **Corporate, Trusts & Foundations:** Any gift tagged as Corporate or Trusts & Foundations **One-off:** Any gift tagged as any other type of one-off gift (including Receipts, In Memory, One-off, Survey, Other etc) **Recurring Giving:** Any gift tagged as Recurring Gift with a specific pledge or commitment attached **Membership:** Any gift tagged as Membership **Merchandise:** Any gift tagged as Merchandise **Raffles & Lottery:** Any gift tagged as Raffles or Lottery **Stewardship & Bequests:** Any gift tagged as Stewardship or Bequest **Workplace Giving:** Any gift tagged as Workplace Giving - 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