What is a recurring giving (RG) upgrade and why is it important?

An upgrade refers to moving a donor from one giving level to a higher one. Upgrading donors is crucial for your organization as it helps in increasing funding and sustaining your programs effectively. Here are some key reasons why upgrading donors is important:

• Increased Revenue: Upgrading existing donors allows your nonprofit to raise more funds without the need to constantly attract new donors
• Enhanced Donor Engagement: By upgrading donors, you can deepen your relationship with supporters, leading to higher donor retention rates and increased engagement
• Building Trust and Loyalty: Upgrading donors through effective stewardship and communication inspires trust and loyalty among supporters