--- title: What is a recurring giving (RG) upgrade and why is it important? description: An upgrade refers to moving a donor from one giving level to a higher one. Upgrading donors is crucial for your organization as it helps in increasing funding and sustaining your programs effectively. --- [Skip to content](https://support.dataro.io/knowledge/what-is-a-recurring-giving-upgrade-and-why-is-it-important#main-content) English Show submenu for translations [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new?hsLang=en) ![Dataro Logo Small.png\]](https://support.dataro.io/hs-fs/hubfs/Dataro%20Logo%20Small.png?height=40&name=Dataro%20Logo%20Small.png) Open main navigation Close main navigation - English Show submenu for translations - [Log a ticket](https://support.dataro.io/knowledge/kb-tickets/new) - Login to Dataro Login to Dataro Search the Knowledge Base - There are no suggestions because the search field is empty. 1. 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Here are some key reasons why upgrading donors is important: - **Increased Revenue:** Upgrading existing donors allows your nonprofit to raise more funds without the need to constantly attract new donors - **Enhanced Donor Engagement:** By upgrading donors, you can deepen your relationship with supporters, leading to higher donor retention rates and increased engagement - **Building Trust and Loyalty:** Upgrading donors through effective stewardship and communication inspires trust and loyalty among supporters - [Dataro 3.0](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#main-content) - [Getting Started](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#getting-started) - [Audiences](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#audiences) - [Insights](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#insights) - [ProspectAI](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#prospectai) - [Playbooks](https://support.dataro.io/knowledge/dataro-3-0?hsLang=en#playbooks) - 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