What should be included in a recurring giving telemarketing script?

Introduction:

  • Start by thanking the donor for their ongoing support.
  • Mention the impact their current donations have made.

Case for Support:

  • Highlight specific achievements or projects funded by their donations.
  • Emphasize the continued need for support and how an increased donation can make a bigger impact.

Upgrade Proposal:

  • Politely introduce the idea of increasing their monthly gift amount.
  • Explain how a higher donation can help achieve even more significant outcomes.

Objection Handling:

  • Budget Concerns: Acknowledge their financial considerations and suggest smaller increments or alternative ways to support.

Lack of Awareness: 

  • Provide more information on the impact of increased donations and address any misconceptions.

Ask for their feedback and address any final concerns.

Thank them for considering the upgrade and express gratitude for their continued support.