Why does my donor have no rank or score?
Individuals (and not organisations) are only eligible for a Dataro propensity score or rank if they have a giving history. For first-time donors to your organisation, it can take up to 30 days for a score or rank to be assigned.
When there is a less than 1 in 10,000 likelihood of a donor taking the action OR if the donor is ranked greater than 200,000, then we do not provide a score or rank. This is because it is so unlikely that the donor will take the action that Dataro would not recommend engaging them for the campaign.
For Recurring Giving models, a donor who has an active recurring gift will not receive a reactivation score. Additionally, donors who do not have an active recurring gift will not receive a churn or upgrade score.