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Playbooks
How to use Dataro in your fundraising programs
Appeals HQ
- Appeals Playbook (Part 1): Introduction to Direct Mail Appeals with Dataro
- Appeals Playbook (Park 2): Planning For Your Upcoming Direct Mail Appeal
- Appeals Playbook (Part 3): Building a Simple Direct Mail Appeal Audience in Dataro
- Appeals Playbook (Part 4): Advanced Direct Mail Audience Building in Dataro
- Appeals Playbook (Part 5): Launching and Tracking your Direct Mail Campaign
- How should I determine the ideal direct mail campaign size?
- If Dataro’s Campaign Size Suggestion is far smaller than our typical mail file size, would this not be detrimental?
- Running an experiment
- We have complex segmentations for our campaigns, how can we use Dataro?
- Should I still contact ‘unlikely’ donors?
- Can I use the Mail Appeals predictions for newsletters?
- How should I handle content variables / different packs in my direct mail appeal?
- Why are there mail appeal ranks for donors that don’t have a mail address?
- Can I use scores instead of ranks for a direct mail appeal?
- How can I make my direct mail appeal an omnichannel campaign?
- How can I increase gross revenue in my direct mail?
- Should I use the direct mail appeal predictions for In Memory mailings?
- Should I use Dataro’s mail appeal ranks in Emergency appeals?
- I contacted a donor through multiple channels (e.g. mail & email) - where should I allocate the revenue?
Recurring Giving HQ
- Recurring Giving Upgrade Campaigns Playbook
- Preventing Recurring Giving Churn Playbook
- Recurring Giving Reactivation Campaigns Playbook
- Converting One-time Donors to Recurring Givers Playbook
- What is a recurring giving (RG) upgrade and why is it important?
- How do I plan an effective recurring giving upgrade strategy?
- What should be included in a recurring giving telemarketing script?
- There aren’t enough donors with good RG upgrade scores, should I still run the campaign?
- How can I make my RG churn campaign multichannel?
- What kind of content is best for recurring donor retention
- How should I store telemarketing campaign data in my CRM?