RG Churn Playbook

How to implement Dataro into an existing RG Churn program:

• Update your selections:

  • How many to contact

  • How to find out which donors to contact

  • Note: Update your existing data brief to reflect these changes.

• Outreach strategy
  

  • Calling

  • Paid Ads (Google Ads and Meta Ads)

    • create a custom audience of risky monthly donors using Dataro's RG churn scores

• Content Strategy:

  • Target with stewardship content and success stories due to your monthly donors

• How to update automatically triggered journey

• How to handle multiple months of calling consecutively

• How to track results

How to utilize Dataro to stand up a brand new RG reactivation program: