RG Reactivation Playbook

How to implement Dataro into an existing RG reactivation program:

• Update your selections:

  • How many to contact

  • How to find out which donors to contact

  • Note: Update your existing data brief to reflect these changes.

• Outreach strategy

  • How to incorporate diff channels

  • Paid Ads (Google Ads and Meta Ads)

    • create a custom audience of lapsed recurring donors utilizing Dataro's RG Reactivation rankings

• Content Strategy:

  • Lapsed monthlies: target with lower monthly rates /different recurring frequencies  depending on identified opportunities

• How to update automatically triggered journey

• How to handle multiple months of calling consecutively

• How to track results

How to utilize Dataro to stand up a brand new RG reactivation program: