The Dataro Data Pool
Dataro does not link contact records across datasets, i.e. we do not match donors in your database to their social media accounts, banking transactions or their donations with other organisations.
However, we do use de-identified data from over 100 organisations -- the Dataro Data Pool -- to build more accurate predictive models.
This is especially important when modelling rare events (i.e. major donations), helping an organisation 'cold-start' a program (i.e. providing convert to RG scores for an organisation that has never run a recurring giving program previously) or providing predictions to a smaller organisation. In all of these cases, a single organisation will not have enough positive instances of the desired event occurring to train a robust model.