An overview and insights from mid-value and major givers
The mid-value and major giving program summaries are tailored to the thresholds that you set to define your mid-level and major givers.
The purpose of these reports is to showcase the health of your current program and identify and find more prospects to add to that program.
The overview shows the numbers of your current, past and lapsed givers in these programs as well as a list of your top prospects according to Dataro's models. You can also see the revenue over the past 12 months and the average gift size.
Within the report you can compare your organisation to other organisations running mid and major giving programs through Dataro's benchmarking. You can view where you are currently sitting in comparison looking at percent of Active Donors and Percent of Total Revenue. These graphs show you what proportion of your total revenue your mid or major donors contribute and what percentage of your active donor pool they comprise.
You can also segment your current mid-level or major donors as well as your prospective mid-level or major donors and break them down by the program they give to, the channel they give to and the tenure (how long they have been active at your organisation).
You can also identify who your best prospects are. This graph shows a breakdown of prospects ordered by rank, from most likely on the left to least likely on the right, to become a mid-value or a major donor. These can be viewed in both reports in terms of if they are current or past and their average gift size.
FAQ
Do these reports look at cumulative giving or just large single gifts?
In the Mid-Value Giving and Major Giving reports, everything you see there (except the Metric "Major Gifts") is based on cumulative giving in that period. I.e. if you are looking at the number of major donors in 2024. This is people who have given in the thresholds cumulatively from Jan-Dec 2024. The Major Gift metric is the number of single gifts that alone are in the threshold values.
Things to note
The reports include cumulative gifts to the amount you define as a mid-value or major giver. This is to show all of your potential prospects. We include Recurring Giving as part of this report but they can be excluded if requested, please log a ticket here to make that request.
The number of prospects will include some of your current mid-value and major givers.