Mid & Major giving reports

An overview and insights from mid-value and major givers

The mid-value and major giving reports are designed to be tailored to the thresholds that you set to define your mid-level and major givers. The purpose of these reports is to showcase the health of your current program and identify and find more prospects to add to that program.

The overview shows the numbers of your current, past and lapsed givers in these programs as well as the total number of prospects you have. You can also see the revenue over the past 12 months and the average gift size.

Within the report you can compare your organisation to similar sized organisations running the mid and major programs through benchmarking. You can view where you are currently sitting in comparison looking at percent of Active Donors and Percent of Total Revenue.

You can also segment your current donors as well as your prospective donors and break them down by the program they give to, the channel they give to and the tenure (how long they have been active at your organisation).

You can also identify who your best prospects are. This graph shows a breakdown of prospects ordered by rank, from most likely on the left to least likely on the right, to become a mid-value or a major donor. These can be viewed in both reports in terms of if they are current or past and their average gift size.

FAQ

Do these reports look at cumulative giving or just large single gifts? 
In the Mid-Value Giving and Major Giving reports, everything you see there (except the Metric "Major Gifts") is based on cumulative giving in that period. I.e. if you are looking at the number of major donors in 2022. This is people who have given in the thresholds cumulatively from Jan-Dec 2022. The Major Gift metric is the number of single gifts that alone are in the threshold values.