Run coordinated, multichannel campaigns and generate lookalike audiences for donor acquisition with digital advertising integrations.
Connect your organization's advertising accounts
Before pushing your audience to an advertising platform, you will need to set up the integration via the Connections page. Select "Connections & Data" on the left-hand navigation bar and select "Connections". The connections page will show all the available connections for your organization and their status. 
Connecting with Google Ads
Select the connect or re-authenticate button on the Google Ads tile and accept Dataro's T&Cs. Then select "Continue with Google" to login to the Google account associated with your Google Ads.
Connecting with Facebook
Select the connect or re-authenticate button on the Facebook tile and accept Dataro's T&Cs. Then select "Connect to Facebook" to login to your Facebook account. 
Create your audience
Using Audience Builder, create your desired audience. Once the audience is ready, select the "Take action" menu on the top right corner. Here you can select "Send to Google Ads" or "Send to Facebook Ads".
Audiences sent to Google Ads are published as a Customer Match list.
Audiences sent to Facebook Ads are published as a customer list custom audience.
Once you have sent the list to your chosen advertising platform, you can target that audience directly, or use it as the seed list for a lookalike donor acquisition audience. Learn more about setting up lookalike audiences for Facebook and Google here.