Pushing an audience to digital advertising platforms (Facebook or Google Ads)

Run coordinated, multichannel campaigns and generate lookalike audiences for donor acquisition with digital advertising integrations.

Connect your organization's advertising accounts

Before pushing your audience to an advertising platform, you will need to set up the integration via the Connections page.

Connecting with Google Ads

Connecting with Facebook

Create your audience

Using Audience Builder, create your desired audience. Once the audience is ready, select "Facebook" or "Google Ads" from the Action Menu. 

Audiences sent to Facebook Ads are published as a customer list custom audience.

Audiences sent to Google Ads are published as a Customer Match list.

Once you have sent the list to your chosen advertising platform, you can target that audience directly, or use it as the seed list for a lookalike donor acquisition audience. Learn more about setting up lookalike audiences for Facebook and Google here.