Appeals Playbook (Part 1): Introduction to Direct Mail Appeals with Dataro

Last updated: September 22, 2026

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Dataro can be used to:

  • Create targeted mailing lists from scratch
  • Improve financial returns by adding the most likely donors
  • Reduce mailing costs / volume of mail by removing the least likely donors
  • Add mid-level, higher value and lapsed donor segments
  • Ensure every donor gets the right ask amount
  • Refine exiting segments to remove highly unlikely donors or add more likely donors
  • Use AI to create or adjust copy for maximum impact

Which Dataro models should I use for Direct Mail campaigns?

  1. Mail Appeal Rank - for the bulk of your direct mail selections
  2. Mail Appeal ($500) Rank - to add higher value segments
  3. Mid-Level Donor Rank - to create specific mid-level segments
  4. Mail 24M Lapsed - to add reactivation segments
  5. Ask Amount - to set the base amount in your ask ladder / gift matrix

Learn more about all of the models available in Dataro here.


Ready to get started? Check out the next article in this playbook: Planning For Your Upcoming Direct Mail Appeal