Appeals HQ

Articles

• Appeals Playbook (Part 2): Planning For Your Upcoming Direct Mail Appeal
• Appeals Playbook (Part 4): Advanced Direct Mail Audience Building in Dataro
• How should I determine the ideal direct mail campaign size?
• Why are there mail appeal ranks for donors that don’t have a mail address?
• How can I increase gross revenue in my direct mail?
• Appeals Playbook (Part 1): Introduction to Direct Mail Appeals with Dataro
• How can I make my direct mail appeal an omnichannel campaign?
• Should I use Dataro’s mail appeal ranks in Emergency appeals?
• If Dataro’s Campaign Size Suggestion is far smaller than our typical mail file size, would this not be detrimental?
• Appeals Playbook (Part 5): Launching and Tracking your Direct Mail Campaign
• I contacted a donor through multiple channels (e.g. mail & email) - where should I allocate the revenue?
• Should I use the direct mail appeal predictions for In Memory mailings?
• Appeals Playbook (Part 3): Building a Simple Direct Mail Appeal Audience in Dataro
• Can I use the Mail Appeals predictions for newsletters?
• Can I use scores instead of ranks for a direct mail appeal?
• Running an experiment
• How should I handle content variables / different packs in my direct mail appeal?
• Should I still contact ‘unlikely’ donors?
• We have complex segmentations for our campaigns, how can we use Dataro?