Our mission is to set a new standard in charitable fundraising, using artificial intelligence (AI) and business intelligence (BI) to ensure every nonprofit can make a bigger impact in the world.
The Dataro Platform provides an array of tools that utilize predictive, generative, and agentic AI technologies to empower fundraisers in their efforts, enhancing their ability to inspire generosity for nonprofits globally.
Learn more about AI and how it relates to fundraising here.
Audience Building & Segmentation
Dataro is the leading propensity modelling tool for fundraisers. We use powerful machine learning models to generate predictions for each donor in your database, so you can create precision-targeted audiences & segments for every fundraising campaign.
Key uses cases include direct mail and digital appeals, recurring giving, mid-level giving, major giving, planned giving, new donor acquisition, and more.
Audiences built with Dataro’s predictions have vastly outperformed outdated manual segmentation strategies in countless experiments and case studies.
- Explore our full list of predictive models here.
- Learn more about the data we use here.
- Discover your audience building options, and how to use Audience Builder.
Reporting & Analytics
The Dataro Platform includes out-of-the-box reporting tools that combine powerful data visualizations with industry benchmarks. With these tools, nonproprits can automatically track campaign results and other key metrics, create their own reports & dashboards, and benchmark their performance against other nonprofits globally.
- Learn how to build reports & dashboard here.
Content Creation
Dataro’s generative AI tool, AI assist, is a copywriting that allows fundraisers to create tailored content for any campaign or audience, adapt and improve existing copy for new segments or channels, and create emails, appeals and journeys from scratch.
- Learn more about AI Assist here.