Replacing outdated segmentation and easily creating targeted audiences is a key use case for the Dataro platform.
By using AI-powered donor propensity scores as the basis of audience building & segmentation, fundraisers can finely tune campaign selections to target the donors most likely to respond positively, reduce costs (like wasted mail spend), and significantly increase campaign ROI.
In addition to identifying the best audiences for planned campaigns, Dataro supports fundraisers in achieving a more audience-first approach to fundraising, by surfacing new opportunities based on the propensities and preferences of the donors in your database.
Dataro offers multiple options for building targeted audiences, as well as the ability to customize any audience to achieve your desired segmentation.
Audience Builder
Audience Builder is Dataro’s tool for creating fully customized donor lists, allowing you to quickly and easily segment audiences from within your Dataro account.
With Audience Builder, you can choose from dozens filters and construct complex queries in order to create precisely targeted audiences for any campaign.
Learn more about using Audience Builder here.
Saved Audiences
Dataro allows fundraisers to save audiences as either static or dynamic lists. Saved audiences let you access audiences you’ve already built and track the impact of your activities on a specific audience.
Both Smart Audiences and custom audiences may be saved in the Dataro platform.
Learn more about how to use Saved Audiences here.
Smart Audiences
Smart Audiences are pre-segmented donor lists, identified by Dataro based on the actions and propensities of your current donors.
Smart Audiences may be based on simple donor behaviors, donor propensity scores, stages of their donor journey, or interest areas. Learn more about Smart Audiences here.
Campaign Size Suggestions
Campaign Size Suggestions are suggested donor lists intended specifically to assist with building campaigns that achieve a high return on investment.
These audiences use donors propensity scores and estimated ROI to predict, before the campaign is launched, the estimated number of donors to include for the optimal ROI.
Appeal campaign size suggestions are intended for use in Direct Mail Appeal campaigns. Recurring Giving campaign size suggestions are intended for use in monthly telemarking campaigns.
Learn more about Campaign Size Suggestions here.
Building audiences within your CRM
Some CRM integrations allow for certain Dataro propensities to be pushed back to your CRM as a custom field on the Contact object, for use in segmentation directly within your CRM.
Select your CRM below to see the full guide on how to pull your donor list using Dataro donor propensities: