Dataro has developed propensity models to support common single giving, regular giving and other fundraising programs. This includes:
Regular Giving:
- Dataro RG Churn (for retention campaigns): The likelihood that a regular giver will churn (i.e. attrite) in the next 6 months. Specifically, this model predicts the likelihood that the donor will miss 3 consecutive monthly gifts in the next 6 months.
- Dataro RG Upgrade (for upgrade campaigns): The likelihood that a regular giver will upgrade their gift amount.
- Dataro RG Reactivation (for reactivation campaigns): The likelihood that a lapsed regular giver will reactivate their regular gift. Used in Reactivation campaigns.
- Dataro Convert to RG (for campaigns converting single givers to regular givers): The likelihood that a single giver will convert to a regular gift commitment.
Single Giving:
- Dataro DM Appeal (for direct mail appeal and newsletter campaigns): The likelihood that a donor will give any amount to a DM Appeal
- Dataro DM Appeal >$500 (for capturing mid-level direct mail giving in appeal and newsletter campaigns): The likelihood if a donor gives to a DM Appeal, the gift could be a mid-level gift (above $500)
- Dataro 24M+ Lapsed (for reactivating lapsed donors as part of an acquisition campaign): The likelihood that a lapsed donor (no giving for at least 24 months) will give a gift in a direct mail campaign.
- Dataro eDM Appeal (for eDM communications): The likelihood that a donor will give any amount to an eDM Appeal
- Dataro TM Appeal (for telemarketing single gift appeals): The likelihood that a donor will give any amount to a TM appeal ask.
Acquisition
- Single Giving Acquisition (for converting new leads to donors): The likelihood that a non-financial supporter / new lead will convert to a single gift ask.
- Regular Giving Acquisition (for converting new leads to regular givers): The likelihood that a non-financial supporter / new lead will convert to a regular giving ask.
Premium Propensities
- Dataro Mid-Level (for identifying mid-level givers): The likelihood that a donor may give a cumulative total of between $500-$5000 in a 12 month period.
- Dataro Major Gift (for identifying potential major givers): The likelihood that a donor may give a cumulative total of >$5000 in a 12 month period.
- Dataro Gift in Will (for identifying potential gift in will confirmations): The likelihood that a donor may confirm a financial gift in their will.
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