Dataro’s mission is to set a new standard in charitable fundraising, using artificial intelligence (AI) and business intelligence (BI) to ensure every nonprofit can make a bigger impact in the world.
The Dataro Platform is a suite of tools that leverage predictive, generative, and agentic AI to support fundraisers in their roles and unlock more generosity to fuel their missions.
Predictive Modeling
Dataro is the leading predictive modeling tool built specifically for fundraisers. We use powerful machine learning models to generate predictions about how your donors and supporters are likely to behave, so you can send the right ask, to the right donor, at the right time.
How it works
- Dataro continuously ingests fundraising data from your key systems, like your CRM and email marketing platform.
- Our machine learning models draw on hundreds of factors to reveal unseen insights in your data and generate predictive scores for every donor, every week, for all your key fundraising goals.
- Your team uses Dataro to create precision-targeted audiences, benchmark your performance, and streamline time-intensive tasks like list building, segmentation & reporting.
The platform includes predictive models for appeals, recurring giving, mid-level giving, major giving, planned giving, future giving, ask amounts, channel recommendations, interest areas, acquisition, and more.
See our full list of predictive models here.
Find out more about the data we use here.
Audience building
Fundraisers use Dataro’s predictive models to build precision-targeted audiences for all of their fundraising activities. Our audience builder allows you to build customized audiences & segments using Dataro’s predictive ranks and scores plus other data from your CRM, like each donor’s giving or engagement history. These targeted audiences form the basis for your segmentation. We also provide pre-built ‘smart’ audiences to unlock new fundraising in your database.
Audiences built with Dataro’s predictions have vastly outperformed outdated manual segmentation strategies in countless experiments and case studies.
From the Dataro Platform, fundraisers with connected systems can:
- Create new audiences
- Track campaign performance
- Push audiences to their CRM, Meta or Google
Reporting & Analytics
The Dataro Platform includes BI tools that combine powerful data visualizations with live industry benchmarks. With these tools, fundraisers can:
- Get instant access to campaign results, updated daily
- Track key fundraising metrics over time
- Measure the impact of their campaign on a specific audience
- Create dashboards for each user or program
- Benchmark their performance against other nonprofits globally
AI Assist
Dataro’s generative AI tool, AI assist, is a copywriting that allows fundraisers to:
- Create tailored content for any campaign or audience
- Adapt & improve existing copy for new segments or channels
- Create emails, appeals and other copy from scratch