What propensity models are available?

Dataro has developed propensity models to support common single giving, regular giving and other fundraising programs. This includes:

Regular Giving:

• Dataro RG Churn (for retention campaigns): The likelihood that a regular giver will churn (i.e. attrite) in the next 6 months. Specifically, this model predicts the likelihood that the donor will miss 3 consecutive monthly gifts in the next 6 months.
• Dataro RG Upgrade (for upgrade campaigns): The likelihood that a regular giver will upgrade their gift amount. 
• Dataro RG Reactivation (for reactivation campaigns): The likelihood that a lapsed regular giver will reactivate their regular gift. Used in Reactivation campaigns.
• Dataro Convert to RG (for campaigns converting single givers to regular givers): The likelihood that a single giver will convert to a regular gift commitment. 

Single Giving:

• Dataro DM Appeal (for direct mail appeal and newsletter campaigns): The likelihood that a donor will give any amount to a DM Appeal
• Dataro DM Appeal >$500 (for capturing mid-level direct mail giving in appeal and newsletter campaigns): The likelihood if a donor gives to a DM Appeal, the gift could be a mid-level gift (above $500)
• Dataro 24M+ Lapsed (for reactivating lapsed donors as part of an acquisition campaign): The likelihood that a lapsed donor (no giving for at least 24 months) will give a gift in a direct mail campaign. 
• Dataro eDM Appeal (for eDM communications): The likelihood  that a donor will give any amount to an eDM Appeal
• Dataro TM Appeal (for telemarketing single gift appeals): The likelihood that a donor will give any amount to a TM appeal ask.

Acquisition

• Single Giving Acquisition (for converting new leads to donors): The likelihood that a non-financial supporter /  new lead will convert to a single gift ask.
• Regular Giving Acquisition (for converting new leads to regular givers): The likelihood that  a non-financial supporter / new lead will convert to a regular giving ask.

Premium Propensities 

• Dataro Mid-Level (for identifying mid-level givers):  The likelihood that a donor may give a cumulative total of between $500-$5000 in a 12 month period.
• Dataro Major Gift (for identifying potential major givers): The likelihood that a donor may give a cumulative total of >$5000 in a 12 month period.
• Dataro Gift in Will (for identifying potential gift in will confirmations): The likelihood that a donor may confirm a financial gift in their will.