Dataro Help Centre

Back to home

Dataro Help Centre

Playbooks & Best Practices

Playbooks & Best Practices

Direct Mail

Introduction to Direct Mail Appeals with Dataro

Planning For Your Upcoming Direct Mail Appeal

Building a Simple Direct Mail Appeal Audience in Dataro

Advanced Direct Mail Audience Building in Dataro

Launching and Tracking your Direct Mail Campaign

See more

Recurring Giving

Recurring Giving Upgrades - A Playbook

FAQ

How should I determine the ideal direct mail campaign size?

If Dataro’s Campaign Size Suggestion is far smaller than our typical mail file size, would this not be detrimental?

We have complex segmentations for our campaigns, how can we use Dataro?

Can I use the Mail Appeals predictions for newsletters?

How should I handle content variables / different packs in my direct mail appeal?

Should I still contact ‘unlikely’ donors?

Why are there mail appeal ranks for donors that don’t have a mail address?

Can I use scores instead of ranks for a direct mail appeal?

How can I make my direct mail appeal an omnichannel campaign?

How can I increase gross revenue in my direct mail?

Should I use the direct mail appeal predictions for In Memory mailings?

Should I use Dataro’s mail appeal ranks in Emergency appeals?

I contacted a donor through multiple channels (e.g. mail & email) - where should I allocate the revenue?

What is a recurring giving (RG) upgrade and why is it important?

How do I plan an effective recurring giving upgrade strategy?

How should I store campaign data from rolling RG telemarketing programs?

What should be included in a recurring giving telemarketing script?

There aren’t enough donors with good RG upgrade scores, should I still run the campaign?

See more